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What is AI and why is it important?

Excerpt image for blog on what AI is and what it is used for

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What is AI?

Artificial intelligence (AI for short) is a broad category encompassing many technologies.​ These technologies work together to enable machines to comprehend, learn and act with “human-like” levels of intelligence.

Technologies such as Machine Learning, Natural Language Processing are all elements of the AI landscape.

There are many common AI interactions that we experience in our daily lives, such as:

  • Digital Assistants – online assistance with bank / customer services
  • Virtual Assistants – Amazon Alexa / Apple Siri
  • Personalized content recommendations – on popular streaming platforms
  • Navigation apps to optimize routes – based on real-time traffic data.

Why is AI important?

AI helps to deliver new capabilities into applications that support business process workflows. Such as those encountered in finance, human resources, sales, customer service, and procurement.

As a business you may look to improve worker productivity, detect fraudulent transactions, or increase sales, and AI can help with all of these.

Solutions are available that can transcribe and summarize spoken text, distinguish between legitimate and malicious activity, and even scan through millions of social media posts to spot trends and perform sentiment analysis in real time.

These AI capabilities improve workflows by automating tasks and generating insights to make better decisions.

Many of the best AI products for businesses aren’t products at all. They are features and functions integrated into missioncritical applications, such as enterprise resourceplanning (ERP), logistics, accounting, or human resources management.

What are some AI examples for business?

Finance Financial advice Expense tracking Suspicious activity alerts Customer Service Self-service (automate scenarios) 24/7 support Gathering information Assist agents HR Handle employee enquiries Streamline onboarding Facilitate employee feedback Retail Product recommendation Order confirmation & tracking Social Media engagement

Using AI and Oracle

Having invested heavily in AI, Oracle delivers a comprehensive AI portfolio integrated in its cloud applications, with state-of-the-art generative AI (GenAI) innovations. All with the aim of helping customers and society tackle their most difficult problems.

Oracle is best positioned among cloud vendors to help companies develop generative AI models. Its Gen2 Oracle Cloud Infrastructure (OCI) uses ultrafast remote data memory access (RDMA) networking and connects NVIDIA GPUs in huge superclusters that can efficiently train generative AI models.

Oracle AI Services is a collection of services with prebuilt machine learning models that make it easier for developers to apply AI to applications and business operations.

Our next blog in this series will take you through the Oracle AI Services offering currently available in Oracle Cloud Infrastructure. With a deeper dive of each service to follow in the future.

Contact us today to arrange an assessment or email:

Philip Godfrey

Philip Godfrey

Principal Data Analytics & AI Consultant at Vertice

Get in touch

Contact us today to learn more about what Vertice can do for you.

Get in touch

Contact us today to learn more about what Vertice can do for you.

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