Customer Analytics
Customer Insights Unleashed
Some of our proven customer data solutions
Single, Dynamic Customer View
Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment.
Our dynamic customer view technology:
- Oracle Unity Customer Data Platform
Customer Behavioural Intelligence
Realize your personalisation strategy faster and deliver digital customer experiences that are authentic, relevant, and context aware. With Oracle Infinity Behavioral Intelligence you can collect and evaluate prospect and customer behaviors in real time, use AI and machine learning to obtain intelligence from that data, and combine both to personalise the digital customer experience (CX) at the exact right moment.
Our behavioural intelligence technology:
- Oracle Infinity Behavioural Intelligence
- Oracle Unity Customer Data Platform
- Where needed, integrated & enhanced utilising Oracle MDP
Customer Value Delivered
Measure customer engagement and improve customer lifetime value using AI and machine learning to model, predict, and recommend the optimal experience and derive the next, best customer experience. Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.
- Customer Acquisition
- Customer Retention
- Customer Lifetime Value
- Customer Advocacy
- Customer Profitability
