Single Customer View
An Oracle Platinum Partner, Vertice has one of the largest, dedicated Oracle-certified Analytics practices in Europe. Our specialist Oracle service offerings can assist, enable and add value to your Oracle solutions via design, implementation, user adoptions and support.
A Single Customer View, (also called 360° customer view) is an aggregated, consistent and holistic view of your clients/customers known to your organisation. This helps you to understand exactly who they are, and how they transact with your business. Most importantly, it gives organisations the ability to create a more meaningful and personalized experience for their customers.
Implementing a single customer view is a vital step towards a meaningful improvement of customer experience. A single customer view should be the starting point on the road to having data-driven customer journeys. This enables you to have actionable insight to enable you to connect with customer with the appropriate messages at the right time. Thus a single customer view provides you with the right launchpad to become truly customer-centric organisation and engage with your customers in a more intelligent manner.
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