Single Customer View

An Oracle Platinum Partner, Vertice has one of the largest, dedicated Oracle-certified Analytics practices in Europe. Our specialist Oracle service offerings can assist, enable and add value to your Oracle solutions via design, implementation, user adoptions and support.

A Single Customer View, (also called 360° customer view) is an aggregated, consistent and holistic view of your clients/customers known to your organisation. This helps you to understand exactly who they are, and how they transact with your business. Most importantly, it gives organisations the ability to create a more meaningful and personalized experience for their customers.

Implementing a single customer view is a vital step towards a meaningful improvement of customer experience. A single customer view should be the starting point on the road to having data-driven customer journeys. This enables you to have actionable insight to enable you to connect with customer with the appropriate messages at the right time. Thus a single customer view provides you with the right launchpad to become truly customer-centric organisation and engage with your customers in a more intelligent manner.

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In Addition we also offer the following services

Enable your business to see customers in new ways through Oracle Machine Learning (OML).

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Summary of customer profiles including behavioural analysis and geographic patterns.

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Single customer view of your consumers enables you to create tailored messaging at the right time for the right person.

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Ability to be part of the insight project through data visualisation and rapid prototyping through Oracle Analytics.

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Through ML algorithms, identification of patterns and trends of specific customers providing new insight to the business.

Integrate your data 

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Demographics

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Web and mobile browsing activities

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Customer preferences

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Sentiments

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Customer support team interactions

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Firmographics

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Sales team interactions

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Social media

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Transactions

How does a Single Customer View benefit businesses?

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Integrate consumer data from different lines of business into ADW and merge them to customer behaviour.

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By unifying consumer data in Oracle analytics, its easy to identify behavior which helps in evaluating the effect on key indicators.

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Provides a centralised and secure single customer view within the organisation.

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Unified customer data can be fed into models that analyses sentiment and then use Oracle’s predictive analytics feature to identify the next best offer.